I want to like QR codes. I really do. But the fact is that most people don’t know how they work, and I’m yet to see a truly compelling implementation of the technology. Sean Cummings explains why QR codes are failing to catch on.
Not everyone is giving up on QR codes, though. Illustrator Gregory Wehmeyer encourages us to ask “What if the QR code is the focus?” Considering how seemingly little effort is put into their placement, it’s no surprise that they’ve had so little traction. Maybe the secret is in making QR codes look like something people might actually want to interact with - something that makes a connection before they’re even scanned. He’s put together a gallery of concept illustrations to describe what this might look like.
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